GROHOL's “Psychology of Blogs (Weblogs)"

“This development was inevitable. When thousands of people start replicating a form that was once unique or interesting (e.g., think "FrontPage Web site"), the form itself will eventually suffer. We shouldn't lament the passing of the form, but rather embrace the diversity that bloggers and their blogging have the potential to offer.”

Even though you can tell apart an amateur blogger from someone who is paid by a business to blog – both authors share a common goal which is to reach there audience. Blogs today differ in design, format, and content in order to fit a specific genre. Blogs also must be aware of how a webpage translates from a desktop to a smart phone – the blogs must be compatible with iPhones and just as easily accessible.

Once bloggers make their information accessible through many different links, they have to find something about their webpage that sticks out. A good blogger finds their own personal voice and reflection to add a sense of quality and individuality that creates a name for their blog. Relating to fashion, the multiple platforms used to showcase the latest fashions appeal to a broad range of audience. Similar to updating the applications on your phone daily, the rate at which blogs are updating there fashion knowledge must precede the competition in an ongoing battle for precision and accuracy when reporting on globally announced milestones - such as Fashion Week.

 GOOD NEWS TRAVELS FAST … but Generation Y can text even faster.

Growing up in an age of emerging technology it became more difficult to realize how far technology has expanded in the past generation. Generation Y a.k.a. the “Millennial Generation” are those lucky children born between the years of 1980 and 2000. Our generation has a unique set of characteristics, one that caught my attention is our preoccupation with keeping up with the new and emerging technologies. Business Week quoted worldwide that the millenial's “spend over $170 billion a year.” That seems like a lot of keeping up to do for our generation, and in fashion, it’s a constant battle to stay on top of the latest fashion trends, similar too updating our electronics when each and every bug is fined and tuned. Not only does Generation Y spend billions on technology, but we also seem to have a preoccupation with the attention we pay to brand names and labels.