Thursday, October 17, 2013

BURGESS and GREEN's “How YouTube Matters”

Burgee and Green talk about one of the most popular applications used today – YouTube. The articles states that in 2006, YouTube was bought by Google. YouTube was the first platform to completely shake live television broadcasting, news anchors, and even television shows. Magazines started to utilize YouTube as a way to show live footage of fashion shows, personal interviews, and other coordinating material they choose to publically post.
 
Glamour and Vogue magazine both have linking YouTube sites that include commentary on different “how to “ tutorials and "behind the scene" first looks. Lauren Conrad also has a pretty popular YouTube page with merely 61k followers. LC gives us tutorials on how to decorate your apartment with floral arrangements and how to make wrap-around headbands.
 
 YouTube, ran by Google, has of course been bombarded with advertisements because of the amount of people who use or stop by the site each day. YouTube renamed the typical American home video by making access to posting nearly live videos easy, fast, and available to everyone. This lead to the live streaming of television ... before NETFLIX.

Before Netflix remember blockbuster?

 
Walking down the aisles of a DVD store distracted by multiple covers and the 2 for 1 raisonettes ? Redbox is a lot more sufficient, but this year Netflix has gained the grand total of 36 million subscribers, with almost 30 million in the United States. With that being said, YouTube began this fascination with taking videos and television – and also moving them onto the internet platform.

An article from The Hollywood Reporter quoted “… chief content officer Ted Sarandos 'television is about what’s on the screen, not what size the screen is or how the content got there’." This summer's Emmy Awards had MANY nominations from VERY popular Netflix based television series; a few being: Arrested Development, Hemlock Grove, House of Cards... and the newly infamous Orange is the New Black.

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