Showing posts with label #transformation. Show all posts
Showing posts with label #transformation. Show all posts

Thursday, October 17, 2013

BURGESS and GREEN's “How YouTube Matters”

Burgee and Green talk about one of the most popular applications used today – YouTube. The articles states that in 2006, YouTube was bought by Google. YouTube was the first platform to completely shake live television broadcasting, news anchors, and even television shows. Magazines started to utilize YouTube as a way to show live footage of fashion shows, personal interviews, and other coordinating material they choose to publically post.
 
Glamour and Vogue magazine both have linking YouTube sites that include commentary on different “how to “ tutorials and "behind the scene" first looks. Lauren Conrad also has a pretty popular YouTube page with merely 61k followers. LC gives us tutorials on how to decorate your apartment with floral arrangements and how to make wrap-around headbands.
 
 YouTube, ran by Google, has of course been bombarded with advertisements because of the amount of people who use or stop by the site each day. YouTube renamed the typical American home video by making access to posting nearly live videos easy, fast, and available to everyone. This lead to the live streaming of television ... before NETFLIX.

Before Netflix remember blockbuster?

 
Walking down the aisles of a DVD store distracted by multiple covers and the 2 for 1 raisonettes ? Redbox is a lot more sufficient, but this year Netflix has gained the grand total of 36 million subscribers, with almost 30 million in the United States. With that being said, YouTube began this fascination with taking videos and television – and also moving them onto the internet platform.

An article from The Hollywood Reporter quoted “… chief content officer Ted Sarandos 'television is about what’s on the screen, not what size the screen is or how the content got there’." This summer's Emmy Awards had MANY nominations from VERY popular Netflix based television series; a few being: Arrested Development, Hemlock Grove, House of Cards... and the newly infamous Orange is the New Black.

JENKIN's “Why Heather Can Write"

Jenkin’s makes a VERY valid point about the internet; how it has turned into a fully functioning device constantly creating a steady flow of news and information updates. Jenkin’s emphasizes the idea of “collective intelligence” – which says that thousands of people worldwide contribute to today's media, and we have confined in the internet to hold this mass amount of knowledge. The internet has allowed people to take on the role of both the audience and author interchangeably when it comes to writing, and to what extent is it censored?
When looking through blogs, you want to find someone who is “relatable” to you or who shares your point of view and interests. If you care about the persons opinion and/or lifestyle, you'll be more interested to keep reading updated posts. Jennifer Lawrence is a down to earth model who is soon to be staring in her sequel to The Hunger Games: Catching Fire which opens next month !










If the world is “sharing” information and knowledge, openly, in a common platform, how can we expect it all to be credible? The millennium’s issue in modeling – the new reliance and mastery of Photoshop. The idea that some of the most beautiful editorial models are having already amazing photos perfected and edited to fit this unrealistic image.

 
 

 
 

 

Filters and other photo editing are useful daily, but these things are often used out of context.

GROHOL’s Psychology of Blogs (Weblogs): Everything Old is New Again

It’s easier to try and find a common link or theme between bloggers, rather than figure out what exactly it is that makes any given blog, out of thousands, stand apart from the rest. The ever growing list of tech-savvy devises are all meant to serve some sort of purpose;

the purpose or goal can be delivered in many different ways,

while the same idea can be used for multiple different purposes

(i.e. entertainment, information, business, social networking, and creativity). Grohol talks about how learning our history can benefit our future, because it builds our future. Similar to blogs, which need attention to grow, so does technology. Technology can be thought as an “evolution” – similar to Darwinism – overtime the ‘strongest and fastest’ networks survive. The internet holds a mass and culturally diverse audience – bloggers can be found responding to posts made across the globe. This is how ‘good news’ literally travels fast now-a-days (and bad news) – blogs have the capability to compile and stream bits and pieces of press and news releases globally.  The internet has created the most efficient way to bond ideas, news, pictures, and videos globally in a matter of seconds.

MASS MEDIA CANVAS

Etsy – what first seemed to me like a knock off of EBay, dedicated to jewelry – has evolved into a highly profitable online business. You can make, and sell, not only jewelry, but just about anything. Etsy has generated an organized manner to recreate our Saturday morning garage sale hunts to find that perfect handmade piece – now, you can find jewelry, clothing, home décor, and just about anything handmade from artists worldwide.
Custom design has also moved past our awkwardly tall friend, who happens to wear size 11, and is trying to find shoes in Aldo? Customizing your own tee-shirts with a group of friends is also a thing of the past. Creating your own personal pair of classic Chucks or Nike ID’s – you may just think about renewing your gym membership.
The big brand’s whom always had access to shipping and handling have set room aside for upcoming designers to showcase their attire. Nasty Gal, I don’t think much else needs to be said. Which started as a “side project” allowed this influential designers business to have been deemed the “Fastest Growing Retailer” in 2012 by INC Magazine.” This article talks more about the not so nasty girl's success.