BURGESS and GREEN's “How YouTube Matters”

Burgee and Green talk about one of the most popular applications used today – YouTube. The articles states that in 2006, YouTube was bought by Google. YouTube was the first platform to completely shake live television broadcasting, news anchors, and even television shows. Magazines started to utilize YouTube as a way to show live footage of fashion shows, personal interviews, and other coordinating material they choose to publically post.

 

Glamour and Vogue magazine both have linking YouTube sites that include commentary on different “how to “ tutorials and "behind the scene" first looks. Lauren Conrad also has a pretty popular YouTube page with merely 61k followers. LC gives us tutorials on how to decorate your apartment with floral arrangements and how to make wrap-around headbands.

 

 YouTube, ran by Google, has of course been bombarded with advertisements because of the amount of people who use or stop by the site each day. YouTube renamed the typical American home video by making access to posting nearly live videos easy, fast, and available to everyone. This lead to the live streaming of television ... before NETFLIX.

Before Netflix remember blockbuster?

 

Walking down the aisles of a DVD store distracted by multiple covers and the 2 for 1 raisonettes ? Redbox is a lot more sufficient, but this year Netflix has gained the grand total of 36 million subscribers, with almost 30 million in the United States. With that being said, YouTube began this fascination with taking videos and television – and also moving them onto the internet platform.

An article from The Hollywood Reporter quoted “… chief content officer Ted Sarandos 'television is about what’s on the screen, not what size the screen is or how the content got there’." This summer's Emmy Awards had MANY nominations from VERY popular Netflix based television series; a few being: Arrested Development, Hemlock Grove, House of Cards... and the newly infamous Orange is the New Black.

JENKIN's “Why Heather Can Write"

Jenkin’s makes a VERY valid point about the internet; how it has turned into a fully functioning device constantly creating a steady flow of news and information updates. Jenkin’s emphasizes the idea of “collective intelligence” – which says that thousands of people worldwide contribute to today's media, and we have confined in the internet to hold this mass amount of knowledge. The internet has allowed people to take on the role of both the audience and author interchangeably when it comes to writing, and to what extent is it censored?

When looking through blogs, you want to find someone who is “relatable” to you or who shares your point of view and interests. If you care about the persons opinion and/or lifestyle, you'll be more interested to keep reading updated posts. Jennifer Lawrence is a down to earth model who is soon to be staring in her sequel to The Hunger Games: Catching Fire which opens next month !

If the world is “sharing” information and knowledge, openly, in a common platform, how can we expect it all to be credible? The millennium’s issue in modeling – the new reliance and mastery of Photoshop. The idea that some of the most beautiful editorial models are having already amazing photos perfected and edited to fit this unrealistic image.

 

 

 

 

 

Filters and other photo editing are useful daily, but these things are often used out of context.

14 day's until Halloween

GROHOL’s Psychology of Blogs (Weblogs): Everything Old is New Again

It’s easier to try and find a common link or theme between bloggers, rather than figure out what exactly it is that makes any given blog, out of thousands, stand apart from the rest. The ever growing list of tech-savvy devises are all meant to serve some sort of purpose;

the purpose or goal can be delivered in many different ways,

while the same idea can be used for multiple different purposes

(i.e. entertainment, information, business, social networking, and creativity). Grohol talks about how learning our history can benefit our future, because it builds our future. Similar to blogs, which need attention to grow, so does technology. Technology can be thought as an “evolution” – similar to Darwinism – overtime the ‘strongest and fastest’ networks survive. The internet holds a mass and culturally diverse audience – bloggers can be found responding to posts made across the globe. This is how ‘good news’ literally travels fast now-a-days (and bad news) – blogs have the capability to compile and stream bits and pieces of press and news releases globally.  The internet has created the most efficient way to bond ideas, news, pictures, and videos globally in a matter of seconds.

MASS MEDIA CANVAS

Etsy – what first seemed to me like a knock off of EBay, dedicated to jewelry – has evolved into a highly profitable online business. You can make, and sell, not only jewelry, but just about anything. Etsy has generated an organized manner to recreate our Saturday morning garage sale hunts to find that perfect handmade piece – now, you can find jewelry, clothing, home décor, and just about anything handmade from artists worldwide.

Custom design has also moved past our awkwardly tall friend, who happens to wear size 11, and is trying to find shoes in Aldo? Customizing your own tee-shirts with a group of friends is also a thing of the past. Creating your own personal pair of classic Chucks or Nike ID’s – you may just think about renewing your gym membership.

The big brand’s whom always had access to shipping and handling have set room aside for upcoming designers to showcase their attire. Nasty Gal, I don’t think much else needs to be said. Which started as a “side project” allowed this influential designers business to have been deemed the “Fastest Growing Retailer” in 2012 by INC Magazine.” This article talks more about the not so nasty girl's success.

HOURIHAN's What We're Doing When We Blog

“The linking that happens through blogging creates the connections that bind us.
 Commentary alone is the province of journals, diaries, and editorial pieces.”

Every magazine now has a coordinating website – for the people who on occasion use a laptop, and rely solely on handheld Apple technology – mainly every high fashion magazine has coordinating links and app’s to keep their listeners busy. Certain applications such as: Tumblr and Instagram are directed towards photography enthusiasts; when Pinterest, and YouTube can be helpful in giving images and video direction of “how to do this” and “how to do that”; Twitter and Facebook allow us to have a constant feed of your every thought… and at times pictures and commentary on what you’re up to. Magazine marketing has come into the tricky business of having to create multiple social media platforms to entertain a diverse audience.

Fashion bloggers must also learn the 'technique of timing' since this enhances the writers likelihood to systematically record and follow the change occurring daily in the fashion industry ;

since many trends tend to fade, the topics of interest switch even faster. When you first enter a blog, Hourihan realizes the “Reverse-chronological order in which posts appear, when a reader visits a weblog, she is always confronted with the newest information at the top of the page.” Living in our media-dominated Western Culture, we ALWAYS want to hear about the new and upcoming news first; history class usually isn’t a favorite.

Does is always matter who gets the information first? Do we even know what does come first nowadays? Who found out about Kanye and Kim’s pregnancy – Enews, twitter, Facebook, the front page of People, Kim’s notorious Instagram (most likely), or her family? The difference between live television and hard copy magazines – we can see WHO the information is coming from. When you’re looking for a good blog, you most likely are looking for a credible source, or at least someone to share the same point of view as you. The fashion industry’s large following create the specific demand to not only be informed, but have bloggers that perfect the art of consistency and reliability.

Following the quantum amount of data compiled in cyberspace, technology was once something to use in our “free time” in order to be entertained. Applications have brought gaming, hobbies, and severe addictions to Bubble Breaker to another level… having said this, applications have also rebuilt a lost and unheard of connection. The applications that we collectively use has opened the once locked doors for many celebrities and models to also download, create, and use in their down time – there posts are followed and made public for their millions of fans to see.

Speaking of credibility and being entertained…

While many avid bloggers are preoccupied with the idea that the information they have attained from ‘John Doe’ makes them the most reliable confidant – but most comedy is comedic and entertaining because it’s completely absurd and bullshit.  Laguna Beach, The Hills, to The City… reality TV we have seemed to grow up with. We turn into our favorite station in hopes of being entertained, and we are looking for entertainment from “average” people and the “drama” which occurs in their “reality”.

LC... California's sweetheart. Today better known as Lauren Conrad - she has built a pyramid of success that swiftly followed her choice to escape the ‘reality MTV’ puppet show.

Lauren Conrad played her role to a t – and her books (L.A. Candy - incredible!) told an INSIDE story of how much was ‘reality’ and what was left to the choreographers i.e. producers. She talked about how the season was drawn on, connecting and plotting where responses and reactions would lead them – as long as the viewers were tuning in on edge to find out more every week night. WE ALL know there is nothing REAL about REALity television, yet for the sake of entertainment, America cared enough to see the alcoholic members of Jersey Shore become millionaires.

Lauren Conrad has traveled far past her first publications of L.A. candy and is now the most sought out fashion adviser and author –  she's utilized multiple social media platforms to track what she’s been up to years after Laguna Beach. Away from the video cameras, Lauren Conrad was able to make her own identity and draw in a huge following. Not only do I routinely check her personal blog updates, I follow her on Instagram – or what I think is my fastest most for information.

This is the first ‘couple pic’ LO posted on Instagram of her and the new hubby. Before this picture, she only talked about cooking and going places with her newly announced love interest; this popular post was just 9 weeks ago (from today). This Instagram post preceded her freshly circulated picture of the “surprise” engagement ring… shortly after this post ENEWS displayed Conrad’s pictures and told the world about LO’s new engagement, and who this lucky man really is.

who need's the photographer? we have filters

 

MILLER & SHEPARD's Blogging As Social Action: A Genre Analysis of Weblogs

Miller and Shepard emphasize how the 21^st century has redefined the meaning of genre, and rather shifted the focus away from being “concerned with the knowledge and amount of work done”. Genre today is categorized through the new millenniums role in what Miller calls “self-organized communities” which allow multiple bloggers to connect their ideas into a stream. Social media, especially in the field of fashion, is an easy and fast way to advertise… but how do you reach your intended audience outside the google search engine? Hash-tags are now one of the most communal, and often times overused, way to link multiple people on various networks who are involved in sharing common interests.

           

Bloggers and the use of hash-tags allow a wide range of shared pictures and ideas to be posted and connected in mere seconds. The activity of bloggers is now emphasized by the amount of time they put into elaborating their social networks, and posting on events in a timely manner. Once upon a time fashion enthusiasts had to set time aside to watch runway events, and find time for a morning coffee and to scope through a freshly printed magazine. Similar to the archive you find in the first pages of any magazine to direct you to “whats on the cover”, hash-tags have allowed people to read articles or scan multiple different views of what was covered and revealed in Mercedes Benz Fashion week.

Today, any celebrity who attends a fashion show can immediately uploaded to Instagram their front row view of an event. Jessica Alba, for example, has slowed down on major publicity, but still continues to post daily on Instagram. Less than a month ago, Alba posted on #nyfw and created an image that displayed some of her favorite fashions from a designer I haven’t heard about – Narciso Rodriguez. http://instagram.com/p/eGcIJesukO/# Just from posting a single image, I was able to find out what specifically Alba enjoyed about this designer – sharp, short, sexy – and link straight to the designer’s own Instagram, allowing me to look through Rodriguez’s other designs. Instagram is a new way to gain fast access to select celebrities’ personal style views and find out which designers and styles grab their attention.